Whatever type of project I’m working on, my initial approach is the same: I start by listening; I ask questions; I reflect on the responses & make suggestions about how to achieve an effective design solution that sits within your budget. The following example shows the steps taken for a recent Visual Identity Design Package which included applying the design to a website. Each stage includes edits, time for feedback, space to reflect and a formal approval before moving forward. For smaller scale projects, this approach will be condensed.
Step 01 | INITIAL MEETING
This initial meeting is to establish that:
1) Our understanding of what is required from the end product is, in principle, the same
2) I have the time & skills to effectively execute the project.
Step 02 | DISCOVERY
During this stage, we’ll be delving into the specifics of your project. This includes all ‘fact-finding’ up until the point that I’m clear what you want. Asking a series of questions, I’ll focus on everything from ‘what you want the design to achieve’ through to ‘who your audience is’ - and lots in between.
Step 03 | DESIGN & DEVELOPMENT
The design stage begins with collating visual style elements that support what you want your Brand Identity to convey. Once the direction is clear, I’ll start work on the design. Alongside the design, I’ll start to work on the website structure. As the styling takes shape, I’ll be ‘trying it out’ by applying the design ideas to the website content.
Step 04 | ADDING CONTENT - WEB LAUNCH
In practice, this stage goes hand in hand with step 03. Design is not a linear process & when content is added/edited, it impacts design decisions and encourages us to re-evaluate. I’ll continue to add content to the website - tweaking the design as I go along. At the same time, you’ll be refining the text content. Once we’re confident that the site is ready - we’ll launch!